1. Data Controller
This Privacy Policy describes how ARVORE DE COMUNICACAO E PRODUCOES LTDA, operating under the trade name Arvore Gestao de Relacionamento (CNPJ 04.055.290/0001-21), headquartered at R Odilon Braga, 666, Anchieta, Belo Horizonte — MG, CEP 30.310-386, Brazil, collects, uses, stores, and protects personal data obtained through the website arvoregestao.online and related service interactions.
2. Information We Collect
We may collect the following categories of personal data when you interact with our website or engage our services: name, email address, phone number, company affiliation, and any additional information voluntarily provided through contact forms or direct correspondence.
We also collect non-personal data automatically, including IP address, browser type, operating system, referring URLs, and pages visited, through standard server logs and analytics technologies.
3. Purpose of Data Processing
Personal data is processed exclusively for the following purposes: responding to inquiries and service requests, delivering contracted consulting, communications, or training services, sending relevant updates about our services when consent has been given, and complying with applicable legal and regulatory obligations.
4. Legal Basis
Data processing is carried out under one or more of the following legal bases as established by the Brazilian General Data Protection Law (LGPD — Lei 13.709/2018): consent provided by the data subject, performance of a contract or pre-contractual procedures, compliance with a legal or regulatory obligation, or legitimate interests of the controller, provided such interests do not override the fundamental rights and freedoms of the data subject.
5. Data Sharing
ARVORE DE COMUNICACAO E PRODUCOES LTDA does not sell, rent, or trade personal data with third parties. Data may be shared only with service providers who assist in website hosting or email delivery, under contractual obligations of confidentiality, or when required by law, court order, or regulatory authority.
6. Data Retention
Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws. Once the retention period expires, data is securely deleted or anonymized.
7. Data Security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include access controls limited to authorized personnel, encrypted data transmission, secure storage environments, and regular review of security practices.
8. Your Rights
Under the LGPD, you have the right to request access to your personal data, correction of inaccurate or incomplete data, anonymization, blocking, or deletion of unnecessary or excessive data, portability of data to another service provider, deletion of data processed with your consent, and information about entities with which your data has been shared.
To exercise any of these rights, please contact us at [email protected] or call +55 (31) 3194-8700.
9. Cookies
This website may use cookies and similar technologies to improve user experience and collect usage statistics. You may configure your browser to refuse cookies, although this may affect the functionality of certain features.
10. Changes to This Policy
ARVORE DE COMUNICACAO E PRODUCOES LTDA reserves the right to update this Privacy Policy at any time. Changes become effective upon publication on this page. We encourage periodic review of this document.
11. Contact
For questions, concerns, or requests related to this Privacy Policy or the processing of your personal data, please contact:
ARVORE DE COMUNICACAO E PRODUCOES LTDA
CNPJ: 04.055.290/0001-21
R Odilon Braga, 666 — Anchieta
Belo Horizonte — MG, CEP 30.310-386
Phone: +55 (31) 3194-8700
Email: [email protected]
Last updated: August 2026.